How Disney World Uses Big Data
How Disney Uses Data/Behavioral Analytics To Improve Its Business
Disney has combined Data Analytics and it’s theme parks into one to create a more personal and supreme magical entertainment experience for guests at Walt Disney World. Disney collects a lot of data, and all of this data mining allows Disney to understand past behavior and make personalized offers using predictive analytics. This is called behavioral analytics.
Behavioral analytics is an area of data analytics that focuses on providing insight into the actions of people. Behavioral analytics is used in ecommerce, gaming, social media, and other applications to identify opportunities to optimize in order to realize specific business outcomes.
A visit to Disney World today can be magical, but planning the trip there used to be anything but . Guests would have to book the trip, find a hotel and buy tickets separately. Then , the tickets had to be printed and brought to the park every day. Once guests got into the theme park, guests had to find a map, plan out the day, and figure out how to find everything. Once the guests eventually found the correct place, they would have to wait in a very long line.
In 2013, Disney World introduced the MagicBand with the MyMagic+ initiative which helped Disney accommodate 3,000…
