Predict Customer Churn Using Python & Machine Learning

Build a model to develop a strategic retention plan

Customer Churn occurs when subscribers or customers stop doing business with a company or service. A business typically treats a customer as churned once a specific amount of time has passed since the customers last interaction with the business or service.

Retaining customers is obviously important for companies, because it boosts that companies revenue and helps the company to build a meaningful relationship with the customer. What might not be so obvious is that customer retention is actually more valuable than customer acquisition and there is a lot of data to back this claim.

5 Reasons Why Customer Retention Is Important

Below you can find 5 reasons why customer retention is important according to dcrstrategies.com:

1. Companies save money on marketing.

2. Repeat purchases from repeat customers means repeat profit.

3. Free word-of-mouth advertising.

4. Retained customers provide valuable feedback.

5. Previous customers will pay premium prices.

In this article, I will attempt to create a model that can accurately predict / classify if a…